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Playing Not to Lose: Why Pressure Changes Decision-Making in Tennis
October 19, 2026 at 3:00 PM
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In tennis, pressure does not always make players stop trying. Sometimes, it changes how they try.

A player who normally swings freely may suddenly guide the ball. A confident second serve becomes cautious. An athlete leading a match begins thinking about the finish line rather than the next point. Others respond in the opposite direction, forcing shots and trying to end rallies too quickly.

Across my work with competitive junior tennis players, this is one of the most consistent patterns I see: when the result starts to feel more important, decision-making often changes.

The challenge is not simply about managing nerves. Pressure can influence attention, movement, shot selection, self-talk and the amount of conscious control an athlete tries to exert over skills that would normally be relatively automatic.

Why Pressure Changes the Way Athletes Play

Pressure arises when an athlete perceives that performing well matters and that there may be meaningful consequences attached to the outcome.

In junior tennis, those consequences might include ranking points, team selection, expectations, disappointing a parent or coach, losing to a lower-ranked opponent or simply feeling embarrassed about the result.

Research involving young elite athletes has shown that fear of failure is often connected not only to losing itself, but also to the perceived consequences of losing. These can include negative feelings about oneself and the emotional impact associated with failure (Sagar et al., 2007).

This helps explain why two identical shots on a tennis court can feel completely different. A forehand at 1–1 in the first set may feel routine, while the same forehand at 5–4, 30–30 can suddenly feel like it carries considerably more significance.

The technical skill has not changed. The athlete’s interpretation of the situation has.

From Playing to Win to Playing Not to Lose

One common response to pressure is becoming overly cautious.

A player may reduce racket-head speed, aim further inside the court, stop attacking short balls or wait for the opponent to make a mistake. This can feel sensible because the athlete is trying to protect a lead or avoid making a costly error.

However, there is an important difference between playing smart percentage tennis and playing from fear. Smart percentage tennis still involves commitment, whereas playing not to lose often involves hesitation.

The athlete’s attention may shift from thinking, “What am I trying to do with this ball?” to “What happens if I miss?”

That change in attentional focus matters.

Attentional Control Theory proposes that anxiety can make it harder to maintain attention on task-relevant information, as attention becomes increasingly captured by worries and perceived threats (Eysenck et al., 2007).

In tennis, this might mean thinking about the score, an opponent’s ranking, previous mistakes, a parent’s reaction or what losing would mean, rather than reading the ball and executing the intended game plan.

Importantly, the problem is not necessarily the decision to play a safer shot. It is whether that decision is deliberate and tactically appropriate, or driven primarily by fear of making a mistake.

When Thinking Too Much Becomes a Problem

Pressure can also encourage skilled athletes to consciously control movements that would normally happen automatically.

A player who has hit thousands of forehands may suddenly start thinking about their wrist position, footwork, racket preparation and follow-through, all while trying to execute the shot.

Some technical cues can certainly be useful, particularly when learning or refining a skill. However, attempting to consciously control every component of a well-learned movement under pressure can interfere with fluent execution.

Reinvestment Theory suggests that performance can become disrupted when athletes bring highly automated movements back under excessive conscious control (Masters & Maxwell, 2008).

This may help explain why athletes sometimes say, “I hit it perfectly in practice, but in matches I suddenly can’t trust it.”

The problem may not be that the skill has disappeared. Instead, the athlete may be placing so much emphasis on controlling the movement that they interfere with their ability to execute it naturally.

Sometimes, trusting your technique means allowing yourself to perform without analysing every part of the movement.

Mistakes Can Create a Chain Reaction

Another pattern I regularly see is that one mistake becomes much bigger than one point.

A missed return becomes “My return is terrible today.” A double fault becomes “Here we go again.” Three errors become “I’m playing badly.”

The athlete is no longer simply responding to the current point. They are beginning to create a story about what those mistakes mean for their performance.

This is where self-talk becomes particularly important. Research has shown that structured self-talk interventions can have beneficial effects on sporting performance, particularly when athletes learn to use self-talk intentionally rather than simply reacting automatically to events (Hatzigeorgiadis et al., 2011).

The goal is not to pretend everything is going brilliantly or to replace every negative thought with an overly positive statement. Instead, athletes should aim to develop self-talk that helps them respond constructively to the situation.

For example, instructional self-talk might include:

  • “More height.”
  • “Move your feet.”
  • “Big target.”

Alternatively, motivational self-talk might include:

  • “Commit.”
  • “You’ve got this.”
  • “Next point.”

Both approaches can be useful depending on the athlete and the demands of the situation. The important distinction is whether the thought helps the player prepare for the next task or continues to reinforce frustration about the previous point.

Ultimately, effective self-talk should help athletes redirect their attention towards what they can control, rather than continuing to judge what has already happened.

How Athletes Can Compete More Freely Under Pressure

The goal is not to remove pressure. Competitive sport will always contain it, and learning to perform in demanding situations is an important part of an athlete’s development.

Instead, athletes can learn to recognise pressure and respond to it more effectively. One useful approach is to redirect attention towards process goals. Rather than focusing exclusively on winning the set, protecting a lead or avoiding mistakes, the athlete concentrates on specific behaviours they can execute immediately.

For example, this might involve committing to a tactical pattern, maintaining appropriate margins for error or focusing on effective court positioning.

Another valuable strategy is developing a consistent between-point routine. Tennis provides regular opportunities for players to reset because each point is followed by a brief period of recovery and preparation. Rather than using this time to dwell on mistakes or worry about the score, athletes can develop a structured process that helps regulate their emotions and refocus their attention.

However, an effective routine is not simply about taking a deep breath or telling yourself to stay positive. It involves developing a personalised approach that accounts for how an athlete responds to pressure, processes mistakes and prepares for the next point.

What works for one player may not necessarily work for another. Some athletes become overly cautious, others rush their decisions, while some struggle to move their attention away from previous mistakes.

Understanding these individual responses is an important part of developing effective mental performance strategies. Ultimately, the objective is to help athletes make clearer decisions, trust their abilities and maintain commitment regardless of the score.

Pressure Does Not Mean Something Is Wrong

Feeling nervous when leading a match, competing in a higher-level tournament or serving at break point does not automatically indicate poor mental toughness.

Pressure often appears precisely because the athlete cares about the outcome. The challenge is learning how to compete with those thoughts and feelings without allowing them to dictate every decision.

The most effective competitors are not necessarily athletes who never experience doubt, frustration or fear of making mistakes. Instead, they are athletes who develop the ability to recognise those experiences, reset their attention and continue making committed decisions.

It is also important to recognise that playing confidently does not always mean playing aggressively. Sometimes, the smartest decision is to defend, increase the margin for error or extend the rally. What matters is that these decisions are made with clarity and commitment, rather than hesitation or fear.

In tennis, one of the most important questions an athlete can ask themselves is:

Am I making this shot choice because it is the right play, or because I am afraid of what might happen if I miss?

References

Eysenck, M. W., Derakshan, N., Santos, R., & Calvo, M. G. (2007). Anxiety and cognitive performance: Attentional control theory. Emotion, 7(2), 336–353. https://doi.org/10.1037/1528-3542.7.2.336

Hatzigeorgiadis, A., Zourbanos, N., Galanis, E., & Theodorakis, Y. (2011). Self-talk and sports performance: A meta-analysis. Perspectives on Psychological Science, 6(4), 348–356. https://doi.org/10.1177/1745691611413136

Masters, R. S. W., & Maxwell, J. P. (2008). The theory of reinvestment. International Review of Sport and Exercise Psychology, 1(2), 160–183. https://doi.org/10.1080/17509840802287218

Sagar, S. S., Lavallee, D., & Spray, C. M. (2007). Why young elite athletes fear failure: Consequences of failure. Journal of Sports Sciences, 25(11), 1171–1184. https://doi.org/10.1080/02640410601040093